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Before any copywriting or design is done for your website, your coordinator will develop a list of targeted key words and geographic targets.
For example, if you have a technical school in Austin, Texas, your list may look something like this: |
• Computer Engineering
• Information Systems Security
• Technical Project Management
• Computer Forensics
• Software Development Technology
• Software Engineering Technology
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• Austin
• Round Rock
• Pflugerville
• Cedar park
• Hutto
• Georgetown |
The reason we incorporate the names of nearby towns, is because most potential students don’t Google “Computer Engineering,” they Google “Computer Engineering Austin.” By incorporating the town they are able to find more localized results and you are able to attract students in your target area. Each page of your website is optimized for different keywords along with your geographic targets. This allows each page of your site to target unique search phrases.
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