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Link Building
Link Building is the process of creating inbound links to your website. It is one of the best ways to popularize your website, and will help you receive quality traffic from relevant sites. Proper link procurement and management can improve website search engine ranking, build page rank, increase exposure of your business and augment ROI. |
Linking Optimization Strategies
We research and identify the most relevant high Page Rank (PR) sites for placement of a quality, relevant link from authoritative sites (ones which Google and other search engines rank as important). We do not provide unethical link building practices and will not send out bulk emails inviting a link exchange with your site. Google wants to see the development of links slowly (organic link growth). We build the links in a methodical fashion, avoiding link spamming and only using authoritative sites. Our solutions include RSS Data Feeds, ISEDN (Independent Search Engine and Directory Network), blogs, and relevant-site linking opportunities, among other ethical practices.
An inbound link program adds value to your website. Almost all-major search engines rank your web pages based on the number and the quality of links that point to your website (link popularity). Google uses link popularity as an important factor in ranking sites. MSN and others also use link popularity in their formulas. An inbound link service will help you maintain high quality links to your website, it is an essential element for the online success of your business.
A well-planned link building campaign is critical for achieving optimal search engine results. Therefore we recommend that you invest in Web Works' link building services. Listed are a few reasons why we believe our link building campaign can help achieve the desired results:
- You'll receive highly targeted visitors to your website.
- Improve your website visibility in search engines
- Your Link building campaign would be highly industry focused.
- Link building helps create awareness, credibility and visibility of your website and company.
- Link building tells the search engines what is important on your site.
- Link building helps your website get indexed by search engines.
- Our use of link bait. Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Our copywriters can produce high quality link bait articles that will catch people's attention and promote your website.
- Well-written content. Our copywriters are versed in creating content that is accessible to search engines. They are aware of the words that people use looking for your services and will incorporate them into your linking text.
- We will qualify link prospects based on the site type, topic, content, etc.
When potential customers are looking for an answer to their problem, they will perform searches on Google, read related articles, browse discussion groups and evaluate your competitors. Those website that they are perusing make up the online marketplace around your industry. Our linking strategy will target these sites because they are the most valuable in your campaign; these are websites your potential customers are looking at to decide on their decision.
Overall link building is one of the most important steps for optimal search engine optimization for your website. Obtaining quality links improves your PR, exposure to search engines and the possibility of gaining targeted traffic to your website. Web Works can create a link building campaign that will focus on your industry and customer marketplace.
Web Work’s approach is heavily centered around establishing and maintaining content via link building; however, the proposal can be expanded to encompass Pay Per Click (PPC).
In addition to a Link Building Campaign, SEO activities become an instrumental component of the success of your efforts.
Detailed Link Building Packages:
Standard Package:
- Register you with the ISEDN (Independent Search Engine and Directory Network)
- Manually submit to research specialty search engines and directories your site is a good fit for. They will be legitimate, already in Google, have good PR, and will not use dynamic script in the address.
- Establish a list of at least 50 related but non-competing, high quality content sites with a high Google PageRank that you would like to exchange links with by doing the following:
- Establish PageRank grading for the sites that come up in the following search results for your industry. We will search for terms that will show search results displaying sites that relate to your own site, but are not direct competitors
- Check out these sites for quality content, non-competitiveness, and Web master's email address, and recording the site's title and description from the homepage source code
- Manually submit requests for linking to pre-qualified websites.
- On-going maintenance
Premium Package:
(This includes everything in the standard package)
- Create a links or resources page on your site
- Link bait- Link bait is any content or feature within a website that somehow baits viewers to place links to it from other websites. Our copywriters can produce high quality link bait articles that will catch people's attention and promote your website, leading to more traffic.
- Blogs
- RSS Data Feeds
- Create an icon that generates the HTML code others can copy an insert into their own HTML pages
- Sponsorship options – a proposal for linking with a major brand name (Apple, Dell, etc.) Having a credible sponsor's link on your site, and yours on theirs, will up your exposure, and increase traffic to your website.
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Call 1 888 WEB 2050
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