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Definition: PPC or Pay Per Click is the name given to the online search marketing pricing structure, where advertiser pays the publishing site/engine each time a prospect clicks on his ad. In other words, the cost of the campaign is based on the number of times a prospect clicked on your website. Such advertisements usually appear on the search results pages as Sponsored Links or Listings. Since the advertiser pays for each click that takes the visitor to his site, PPC is also called CPC or Cost per Click. The difference is, PPC basically refers to the method of calculating cost while CPC denotes the actual cost of each click.
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Since most PPC ad Campaigns allow you to not only decide the bid amount but also the daily budget, it has become the most useful tool to attract the right audience to your site. You only pay if your ad is clicked, and you also get to choose which page the visitor would land on your site. |
The bid amounts range anything between $0.05 and $50.00, with most bid rarely touching the high end. The average bid amount ranges between $0.25 and $2 per click (prospect). Not only does the bid amount depend upon the bidders, but also the keyword you choose to advertise on.
In short, PPC programs let you choose the keywords you want to advertise on, the amount you want to spend per click, the position you want to rank on and you only pay if you get traffic. Web Works would create and maintain your PPC campaign for the keywords you select. We can also suggest keywords to target based on your industry. Running a PPC campaign can provide high quality leads in competitive fields.
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